Ronaldinho is hot property these days, especially when trying to sell a product or service. He has been confirmed to be the face of the new FIFA 08 game which is yet to be released, however, Electronic Arts isn’t done marketing FIFA 07 just yet, as I came across a one page advertisement of Ronaldinho in FHM magazine yesterday. I don’t read FHM myself, but my fellow worker brought one in and I noticed the ad when he came to it. Surprising to say the least and I didn’t expect Ron’s entire face to act as the ad, but the company must think otherwise as I’m sure they believe he has great selling power.

The Fact Is He Does

And I have to admit, I’m a sucker when it comes to Ronaldinho and the products he wears. I’ve got his boots, his jersey, wallpapers, posters and I have a blog dedicated to him. How does he have this power. It’s all in the football skills if you ask me. It is that skill he possesses that gives some fans the idea that: “If I wear these shoes, I can be just like him”. In all honesty, I’m a big fan of his and the way he plays his football. And these big corporations know what people like me want, not what we need and Ronaldinho means big business for them until the man decides to retire, which I hope isn’t anytime soon.