I must have had my head in sand somewhere on a beach in Mexico to have seen the R10 clothing line as late as I saw it, 2 weeks late to be precise. But having that entrepreneurial spirit that I usually can’t deny, I began to ponder about the kick backs Ron is getting from this clothing line. I would love to know his cut of Nike Football’s profits, I might even sell my left testicle on the black market to find out

It’s All About Emotional Response

Joking aside, there is no denying the fact that this clothing line means big money for Nike Football and our player receives a cut of that, but the main selling point is in the man with the golden boots. The embellishment of his clothes and the portrayal of great wizardry stir up emotions in the average fan to become a better player than they already are. Hence, resulting in the purchase of the merchandise.

Football Can Relieve Struggle

Ronaldinho, coming from humble origins in his village town of Porto Allegre, I can vouch for the fact that football can change a mans world and flip it upside down and so here is a living example.

“To have my own boot with my signature on it is something I have always dreamed of since I was a little boy. I always wanted something to identify myself with, to feel at ease with and then I was given this chance. It had to be a more traditional boot, in the colour black the way it was in the past. There is no doubt I like to feel the ball and this leather gives you better contact with the ball. The studs are made of rubber to give me even more control of the ball. For me it is a great joy to be able to wear my dream boot. This is the boot I always dreamed of playing with”.

So What Do I Think?

Should we be convinced that this clothing line is an expression of the great player of our time? In my humble opinion I think we should, purely for the reason that hope is the driving force for so many young players out there and motivation is a hard thing to come by today.

By striving to be the very best we can be on or off the pitch, this clothing line could do wonders for the player that lacks motivation. Bring it on I say, but only if I had this hope when I was a little younger and minus a life changing injury